Dagmar : sistema de definicao de objetivos publicitarios para medir a eficiencia da propaganda
| Main Author: | Colley, Ru el H. |
|---|---|
| Format: | Online |
| Published: |
Pioneira,
1976
|
| Online Access: |
https://consultaredebie.decex.eb.mil.br/pergamum/biblioteca/index.php?codAcervo=220829 |
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